In an online world, it pays to be visible. A benefit of your NAIFA membership is being included on our consumer facing search engine, FinancialSecurity.org.

FinancialSecurity.org allows potential consumers to search for agents and advisors near them. Their search results will show your profile picture, list the services you provide and verifies that as a NAIFA member,  you hold yourself to the highest ethical standards in the industry. 

To ensure a potential consumer finds you when they conduct a search, we encourage you to take a moment and update your profile with as much information as you can. This will not only benefit the potential consumer who finds you in their search, it benefits you. The more updated your profile is, the higher up your profile will appear in their search results! 

To update your profile, follow these quick steps: 

1. Go to: https://www.naifaconnect.org/login 

2. If you've logged in before, enter your email and password. 

3. If it's your first time, enter your email and a link will be sent to you to set up a password.

4. Once logged in, click "Edit Profile" to upload your profile picture and update your information. 

5. Engage with member discussions, share photos, follow or create Channels (Groups). 

If you have any questions, please contact the NAIFA Member Service Team at 877-866-2432.